Truck Marketing Institute because…THE MORE YOU KNOW, THE MORE YOU SELL

Since 1964 more than 60,700 truck industry professionals have graduated from TMI courses, increasing their product knowledge and confidence. TMI students stay on the job while completing flexible, self-paced distance training. This cost-effective investment can pay dividends in increased customer and employee satisfaction, as well as greater sales and better purchasing decisions.

NON-MAKE-SPECIFIC “GENERAL” TRAINING FOR UTA MEMBERS

TWO COURSES DEVOTED TO MEDIUM-DUTY TRUCKS


COURSE II MEDIUM-DUTY BASICS: Great introductory course for those new to truck sales. Students study and are tested on product information as well as basic concepts in truck selection and application. “General” version of the course is for multi-make, or non-make-specific training.


COURSE IV MID-RANGE DIESELS: Ideal for advanced medium-duty training, about 50 hours of study time is required for this ten lesson course using our 354 page textbook to provide full coverage of class 5-6-7 diesels.

IN-DEPTH CLASS 8 TRAINING

COURSE III HEAVY TRUCKS AND TRACTORS: Class 8 trucks and tractors are a challenge in application/selection-Course III provides training to meet that challenge. Graduates complete ten written test using the 392 page TMI textbook and the Diesel Truck Index for product data reference. Over 70 hours of study time is typically required to complete this in-depth training.

BENEFITS OF TMI TRAINING INCLUDE :



Graduates have more confidence with prospects.



The TMI textbooks are a great long-term reference source.



Your staff stays in town, on the job, with no travel time or cost.



Graduates gain an in-depth working knowledge of product lines and specifications.



Your better-trained sales people are more likely to remain loyal, long-term, productive employees.



And more!

Tuitions for medium-duty start at $ 735.00 per student. Enroll your staff in a TMI course today and give them the sales advantages of greater product knowledge. As one graduate wrote: The More You Know, the More You Sale.”

Call 1-800-447-1251 to enroll, or for more information. For complete outlines, enrollment applications and samples of TMI textbooks, go to www.TMItraining.com