Michelin Advantage Program

The Used Truck Association and Michelin® have partnered to provide UTA members in the U.S. with a national tire program through the MICHELIN® Advantage Program.

  • Consistent national pricing on premium MICHELIN® truck tires, including MICHELIN® X One® tires and BFGoodrich® truck tires at participating Michelin® dealers
  • Point-of-sale materials including MICHELIN® brand data books and tire reference guides, MICHELIN® X One® product information, MICHELIN® X One® Secondary Market Satisfaction Guarantee, and BFGoodrich MICHELIN® X One® brand data books and tire reference guides.
  • Access to Michelin® Customer Service, a program website, a Michelin® dealer locator and a Michelin® Field Sales Representative.

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