Code of Ethics

Our members in good standing of the Used Truck Association subscribe to the following:


We represent honestly the products and services we sell and support.


We treat all customers, associates, and employees with dignity, respect, and integrity.


We are committed to developing and maintaining knowledgeable, well-trained sales professionals.


We endeavor to provide and represent the best-valued products and services.


We are dedicated to excellence in all that we do, all the time.

Continuous Improvement

We constantly re-evaluate our procedures to ensure they are efficient and responsive to customers’ needs and wants.

Keeping Promises

We do what we say we are going to do, and we do it right the first time.

Complete Satisfaction

Our number one priority is to always provide the best in customer service and satisfaction.


We work not to make sales, but to build beneficial relations and long-term customers.

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