Used Truck Association

An organization of used truck professionals 
committed to strengthening the used truck industry.

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Training Creates Confidence and Motivation for your Sales Force!

September 10 & 11, 2025

Denton, Texas

Peterbilt Motors Co

3200 Airport Rd • Denton, TX 76207

Registration Is Open


$495 for UTA Members

$695 for Non-Members

Recommended Hotel: Embassy Suites in Denton


If you need to renew your UTA membership or join for member pricing, please allow 24 hours for the system to update before registering. 

Registration MUST be paid with a Credit Card at the time of Registration. There is no 'bill-me' option. See cancellation policy at bottom of page.

Hosted by

Peterbilt Motor Company




Selling for Success 

  • Why Have a System?
  • B.A.T. & Post-Covid Prospecting
  • Bonding & Rapport
  • Sponsors
  • Not Ok
  • Setting the Ground Rules
  • Selling Value with Pain
  • Budget & DMP
  • Closing the Sale 


EVENT AGENDA*

*Subject to change


Wednesday, September 10th

8:00 AM – 8:15 AM Welcome & Introductions 

8:15 AM – 10:15 AM Selling for Success

10:15 AM – 10:30 AM Break

10:30 AM – 12:00 PM Selling for Success 

12:00 PM – 1:15 PM Lunch

1:15 PM – 3:15 PM Selling for Success

3:15 PM – 4:15 PM NTP - Selling Protection Plans for Profit

5:00 PM – 7:30 PM Andy B’s (Bowling, Activities, food/drinks included)


Thursday, September 11th

8:00 AM – 10:00 AM Selling for Success

10:00 AM – 10:15 AM Break

10:15 AM – 12:15 PM  Peterbilt Product Showcase & Plant Tour 

12:15 PM – 1:00 PM Roundtable Industry Discussions



After the training, join us for the Topgolf event.

Training confirmation email includes a code for a Topgolf Event price of $200) — See Topgolf event page to register!

Our 2025 Trainings are made possible by these generous sponsors.
(There are still sponsorships available for 2025! Sponsor Today.)

CAG Truck Capital

Cummins

National Truck Protection/Premium 2000

Cancellation Policy

Cancellations must be received in writing to events@uta.org. No penalty fee occurs if the cancellation is received one month or more prior to the event start date. Cancellations received less than one month but more than three weeks will have a $100 penalty fee. No refunds will be issued for cancellations received less than three weeks prior to the event.



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