The UTA held its third and final 2024 Selling for Success In-Person Training event earlier this month at the Kenworth Plant in Renton, WA. Sales reps and managers from across the country engaged in classroom sessions to elevate their selling skills, participated in breakouts and mock sales drills, and shared experiences to help each other achieve success at selling trucks and other profit generating products. Besides sharpening their overall selling skills, Geoff Stigler from National Truck Protection, led a new session for 2024 focused on “Selling Equipment Protection Plans (extended warranties) for Profit.” It’s not all work at the In-Person Training. Participants enjoyed a night of fun, food, and beverages at Topgolf® as well as a tour of the terrific Kenworth truck facility. 

Special thanks to Kenworth for hosting, Brian Ward for coordinating, and to the dealerships that participated in the program: Kenworth Sales, Kenworth Wisconsin, Inland Kenworth, Inland Truck & Equipment, Coopersburg & Liberty Kenworth, TA Truck Sales, and McMahon Truck Centers Louisville. We also very much appreciate our 2024 sponsors who made the training events possible: CAG Truck Capital, Cummins, Eaton, and NTP/Premium 2000.

Selling for Success 

• Why Have a System?
• B.A.T. & Post-Covid Prospecting
• Bonding & Rapport
• Sponsors
• Not Ok
• Setting the Ground Rules
• Selling Value with Pain
• Budget & DMP
• Closing the Sale 

Wednesday, September 4th

Thursday, September 5th