The Used Truck Association (UTA) will take two of the industry’s biggest challenges head on with workshops at our upcoming November Convention. With sessions on Regulatory Changes/Emissions, and Retail Marketing/Smart Marketing Investment, UTA’s workshops have been chosen to help used truck dealers understand some of the most dynamic changes entering our industry.
Why should you attend?
Because trucking is changing monumentally, daily, and each day you wait to act and improve your business makes it that much harder to keep up with your competition, and in front of your customers.
What will you learn?
California regulators want to ban diesel engines by 2045, and they have a plan in the place to make it happen. The EPA isn’t as aggressive but also has committed to regulations that will limit the sale and continued use of legacy diesel engines.
If you think this won’t impact your business, you are kidding yourself. New emission regulations mean more highly advanced, difficult to maintain, complex aftertreatment technologies will soon find their way into the used truck space. How will you sell them? What will their market be? And thinking longer term, if diesels days are numbered, does our industry have an expiration date? It is unwise to assume regulators willing to upend the new truck market won’t even turn their eyes toward used equipment.
We also know you have equipment you need to move, and we think we can help you move it. During our marketing session, experts from several of the industry’s most renowned listing sites and auction houses will reveal their favorite marketing tactics. You will get a crash course in digital marketing with guidance on how to best allocate your marketing dollars to get results.
The market’s current period of complacency won’t last forever. Whether it happens after the election or in 2025, business will pick up. If you take time now to verse yourself in the best resources to promote your inventory to customers, you will reap the rewards of being one of the first dealers to ride the rising market wave when it inevitably returns.
How do I attend?
That’s the easy part. Just sign up today to attend the UTA’s 25th annual Convention, set for Nov. 13-16, at the Gaylord Palms in Orlando. Registration can be found on the UTA convention website. Both workshops are scheduled for Thursday, November 14. Take time today to learn how to make your business stronger for tomorrow. We’ll see you there!
